Monday, July 15, 2024
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Brand

The Hidden Bias in PR: Why Independent Evaluation Is a Must for Brands

By: Philip Odiakose The role of public relations has evolved into a crucial component for brand management, reputation building, and strategic communication. However, the growing complexity and stakes of PR activities necessitate an objective and impartial assessment of their outcomes....

Nkiru Olumide-Ojo’s New Book ‘Marketplace Readiness’ to Equip Young Nigerians for Marketplace Success

In a bold step to enforce and ensure inclusive and equitable quality education, and to promote lifelong learning opportunities for everyone under the Sustainable Development Goal (SDG4) in Nigeria, Corporate Executive and Founder of the LightHouse Network, Nkiru...

MIPAD Announces Onyeali-Ikpe Among Global Top 100 Trade Champions of African Descent Worldwide

In acknowledgment of her outstanding impact on global trade, Dr. Nneka Onyeali-Ikpe, the Group Managing Director and Chief Executive Officer of Fidelity Bank Plc, has been recognized as one of the honorees in the 2024 Most Influential Global Top...

Why Measurement and Evaluation is Necessary for the Growth of the PR Industry: A Nigerian Perspective

By: Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the transformative impact that rigorous measurement and evaluation practices can have on the public relations...

Yetunde Adegbite Spotlights Digital Innovation Opportunities for Advertisers

In an inspiring call to action at the World Out of Home Organization (WOO) Forum, Yetunde Adegbite, Managing Director iProspect Nigeria, an integrated marketing communications under Dentsu has emphasized the significant digital transformation opportunities awaiting out-of-home (OOH) advertising professionals,...

Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit

By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns...

X-raying Fraud in Out-of-Home (OOH) Media Buying: Why Brands Must Prioritize Media Monitoring and Compliance

By: Philip Odiakose Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This article aims to explore the landscape of fraud in Out-of-Home (OOH)...

Turn Your Screen On: FUZE Talent Show 2.0 Goes Live

Ready, set, watch! The second season of Stanbic IBTC Pension Managers’ FUZE Talent Show is now on. Don’t miss the spectacular performances from 28 fierce contestants in music, dance, fashion, and tech categories. Catch new episodes on AIT Network at...

Sterling Bank Continues Support for Ake Festival

Sterling Bank, Nigeria's leading commercial bank, is proud to announce its continued partnership with the Book Buzz Foundation for the 11th edition of the Ake Arts and Books Festival, taking place from November 22nd to 24th, 2023, in Ikeja,...

P+ Measurement Services Announces 7th Consecutive Hosting of AMEC Measurement Month, Focused on Influencer Marketing and PR

P+ Measurement Services, a leading media intelligence consultancy, proudly announces its seventh consecutive year hosting the prestigious AMEC Measurement Month. This year’s highly anticipated event will delve into the critical theme of "Influencer Marketing and PR: Analyzing the Role...
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Latest News

Fidelity Bank eyes oversubscription to N127.1 billion combined offers

Against the background of groundswell of supports and enthusiasm for the bank’s ongoing offers, Fidelity Bank Plc has started...
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